Shareable ads are a powerful marketing tool that can help a brand to increase its visibility, reach new audiences, and build stronger relationships with existing customers. From Super Bowl commercials to viral videos, certain elements make ads more shareable and memorable.
Here are some key components of shareable ads:
- Emotional resonance: Shareable ads often evoke strong emotions such as joy, humour, inspiration, or empathy. These emotional connections help viewers to relate to the ad and feel more engaged with the brand. The example that comes at the top of the head is that of Vicks. Their “Touch of Care” Campaign is a prime example of how emotional advertisements stay with the audience for a longer time.
- Storytelling: Effective ads tell a story that captures the viewer’s attention and keeps them interested from beginning to end. Storytelling can be achieved through humour, drama, or compelling visuals that help to convey the message memorably. Humans love stories, and if narrated well, they work wonders. One example of such brilliant storytelling is Cadbury Dairy Milk. Also, since we love storytelling, we have attached the link to an advertisement by our favourite heartthrob Jason Mamoa. Go, find out what
- Surprise factor: Ads that feature unexpected twists or surprises can be particularly shareable, as they create a sense of excitement and anticipation among viewers. These ads often leave a lasting impression on the audience and generate a lot of buzz on social media. We love sudden twists in the tale. The twist can be surprising and fun or can be something very sad and horrible. A twist just adds the oomph factor to any ad. PETA’s campaign against the leather industry is one such brilliant ad.
- Relevance: Shareable ads are also relevant to the target audience, speaking to their interests, concerns, and values. They use language and imagery that resonates with viewers and makes them feel like the ad was made just for them. It is important to relate to any ad. If the potential customers or the target audience do not relate, the purpose of the advertisement fails. Dove’s ad campaign “#StopTheBeautyTest” is one of the most relevant advertisements in the Indian market right now.
- Clear branding: Even the most engaging ads are ineffective if viewers can’t remember which brand they’re promoting. Shareable ads feature clear branding integrated seamlessly into the ad’s narrative, making it easy for viewers to reflect on the product or service being advertised. The brand needs to tell us, what is it that they are selling. Otherwise, it ends up confusing the audience. Watch the ad below and you will know what it is exactly advertising.
- Call to action: Finally, shareable ads should include a call to action that encourages viewers to take action, whether that’s visiting the brand’s website, making a purchase, or sharing the ad with their friends on social media. For example, the recent advertisements of Myntra starring Anushka Sharma. Go check them out!
By incorporating these elements into their ads, brands can create content that resonates with viewers and encourages them to share with others, increasing brand visibility and engagement. So, think outside the box, but add these elements to create the most fabulous ad across all platforms.
