D’Ya, what? No matter how cool the name sounds, you must at least once have faced difficulty pronouncing it. Don’t worry! We are no different. However, just like you, we also learned to pronounce the name correctly (!?).
Ab kya hi kar sakte hai..? If Badshah’s son decides to name his streetwear clothing line as difficult and cool as this one, as a fan, we can at least try a bit harder pronouncing it, don’t we?
D’YAVOL X, What’s Cooking Here?
On April 30, 2023, Aryan Khan, son of Bollywood Superstar, Shahrukh Khan, launched his first luxury streetwear collection under the label D’YAVOL X. Launching with limited stock, the streetwear brand raised some eyebrows with its aggressive pricing. Nonetheless, despite how incredibly aggressive the price may be, all the units were sold within a day of its launch.
In this article, we try to dig into D’YAVOL X’s, the story behind the name, and look at some insights that made it sell like hotcakes!
The Name is Cool, But Does It Mean Anything?
D’YAVOL basically means “Devil”, according to the Slavic language. So, Aryan has chosen a word that strongly appeals to the youth and made it sound cool. Nice job! We love it too!
On their website, the brand even states IN A WORLD OF SHEEP, D’YAVOL X IS CRAFTED FOR WOLVES, making us think that if we wear any of these, we become different from the rest.
What Were The Products That Were On Offer?
In its initial launch, D’YAVOL X primarily focused on apparel. They had a t-shirt, a hoodie, and a biker jacket.
How Much Does It Cost?
As enticing as the products may be, the prices of the products were jaw-dropping!
The T-shirt was priced at 24,000 INR, the hoodie at 45,500 INR, and the biker jacket that King Khan wore in the ads was priced at a whopping 2,00,555 INR.
OMG! What Does The Sale Report Say?
The hype was there, and the numbers prove it. All the items were sold out within a day of its launch. As a matter of fact, the biker jacket was sold within a few hours of the official launch.
Did You Get One?
There were some doubts among the followers about the pricing. After the prices were revealed, it met with some backlash from the internet.
Of course, it was not meant for the “common man”.
Alia Bhatt managed to get her hands on one of the t-shirts.
Alia Bhatt's instagram story❤ pic.twitter.com/2zMQgJFm8b
— Alia Emerald FC (@aliaa08_Emerald) April 29, 2023
I even thought of getting one too, but I have bills to pay,..so!
Till next time, Ciao!
