Let’s be honest, we know the tricks of writing a good ad copy. But before all of that, we must also remember that there are ads that just stay in our hearts. There are several other ads that have motivated us. Their killer copies are simple yet quirky, short yet powerful and unapologetically pierce through our minds. Here are a few other examples.
L’Oreal: Essentially a woman’s brand, which broke the gender stereotype, It is wrong to just think women use makeup products. Many men wear makeup and thus, L’oreal celebrates and sets a healthy standard of beauty.
Dove: The simple words to create a huge impact. It is a standout against the damaged idea of the beauty standards of society.
Dairy Milk Silk: The simple way of selling products is to highlight what it has. Dairy Milk creatively marketed and advertised their product “Dairy Milk Silk” highlighting the quality – the chocolate easily melts and seams and is savoury. This is exactly what they advertised.
So, what have we learnt from these ads? There are certain Dos and Don’t’s to writing an ad copy. Although we know what they are, let’s quickly go through them once again.
Dos:
- Know your audience: Understanding your target audience is crucial. You need to know their interests, needs, and desires, and then tailor your ad copy accordingly.
- Focus on benefits: Instead of just describing your product or service, highlight the benefits it can offer to your audience. Explain how it can solve their problems or make their lives better.
- Keep it simple: Use clear and concise language that your audience can easily understand. Avoid using jargon or technical terms that might confuse them.
- Use powerful words: Words like “new,” “free,” “limited time,” and “exclusive” can grab the reader’s attention and create a sense of urgency.
- Include a call-to-action: Always include a clear call-to-action that encourages the reader to take action, whether it’s to make a purchase, sign up for a free trial, or visit your website.
- Use social proof: Include customer reviews, testimonials, or statistics to show that your product or service is trusted and valuable.
Don’ts:
- Don’t exaggerate: Avoid making exaggerated claims or promises that you can’t deliver. Be truthful and honest with your audience.
- Don’t use generic language: Generic language can be boring and won’t grab the reader’s attention. Use language that is specific and unique to your product or service.
- Don’t use too much humour: Humor can be effective in ads, but it’s important to use it sparingly and appropriately. Overusing humour can make your ad seem unprofessional or insensitive.
- Don’t use too many adjectives: Using too many adjectives can make your ad copy seem cluttered and overwhelming. Stick to the most important and relevant adjectives.
- Don’t ignore your brand’s tone and voice: Your ad copy should be consistent with your brand’s tone and voice. If your brand is serious and professional, your ad copy should reflect that.
- Don’t forget to proofread: Spelling and grammar errors can make your ad copy seem unprofessional and can distract from your message. Always proofread carefully before publishing.
So, keep writing amazing ad copies and make your brand soar high.
