Imagine this – you’re scrolling through your social media feed and come across an ad that makes you feel something. It could be joy, sadness, or even anger, but whatever it is, you’re left with a lasting impression of the brand. That’s the power of emotional advertising, and it’s something that brands in India are using to their advantage.
Emotions make an ad stick in our minds, whether it’s tears of joy or rage. There is no rocket science involved in understanding the algorithm of emotional advertising. It’s simple: evoke an emotional response in the viewer, and they’re more likely to remember the brand.
Here are the best five ads we can think of –
Har Ghar Kuch Kehta Hain Asian Paints
Home – an emotion in itself. Using this nostalgia, brands are doing wonders. Remember when Asian Paints made us rethink our definition of home?
Fortune
Down the ages, we have seen how food binds us, and now we see how food brands bind us. As we say, and when we say ‘Ghar ka Khana’, we mean ‘Ghar ka Khazana’. Home is never home without Daal Chawal, Makki Di Roti, and Macher Jhol Bhat.
Titan Raga
Small changes in thought processes can bring big changes in the world. That is what Titan has taught us. Whether breaking the bias or embracing the change, this brand thrives on its loyalty and making a mark.
Dove – Stop the Beauty Test
Brands use social issues like gender equality, education, and poverty to create awareness. Ads that tug at our heartstrings and raise awareness for a cause are becoming increasingly popular in India.
Google Search: Reunion
Brands in India are increasingly using stories based on real events and adding them with fiction to connect with consumers. From stories of triumph over adversity to tales of everyday heroes, real stories make for powerful emotional advertising.
So the next time you see an advertisement, feel the emotion and don’t just see it!
